How to Monetize Customer Education
Customer education teams can and should monetize their offerings. When I joined my team in 2022, we had a goal to generate over a million dollars a year in training revenue (which we met).
What I’ve noticed though, is that most customer academies include some freebies. Your strategy will depend on the company’s goals, whether it is B2B or B2C, and the audience.
Free content could be used promotionally, or as a teaser. Your team could throw in some core on-demand content with the purchase of customized content. A well-developed YouTube channel or free badges are other examples.
Fee-based content is the proprietary training you want to keep behind a paywall, or limit to a specific amount of time or number of learners. Examples include learning pathways in an LMS, or on-site instructor-led training. Many companies will pay for certifications as well.
There is no one size fits all, so your customer education team should work with sales to figure out how to build education services into estimates and proposals.
Customer education is a revenue-generating opportunity for your company. Has your team explored potentially charging for learning?
