Training as a Product
What happens when training is sold as a product?
Working in Customer Education, my learning solutions generate revenue. We sell training to our clients in the form of on-demand eLearning courses, vILT workshops, or blended learning solutions.
Last year, the team I joined at CSG kicked butt and out-performed their goals by selling 63% over their initial booking aim. The sky is the limit for this year as we rebrand and launch a credentialing program.
The level of polish required if you sell training can be daunting. Rounds of review, feedback, editing, etc. are the norm.
Another effect of training as a product is that the “What’s In It For Me” is very obvious to learners. I’ll write more about how this impacts motivation in a later post.
L&D teams can often be a cost center for a business so it feels good to be contributing revenue more directly. Internal-facing L&D teams generate revenue indirectly by training employees to better perform their jobs, resulting in higher efficiency, happier customers, and more productivity.
During a time of layoffs and cost-cutting measures, delivering training as a product can provide a sense of security. As a generally anxious person, this is comforting to me.
