B2B SaaS ID, Part I
Instructional designers operate in all sorts of corporate environments. My work currently fits in the realm of B2B SaaS customer education. What’s that, you say?
Let’s clear up these terms for those interested in jumping over to technical instructional design.
B2B is business to business, as opposed to B2C, or business to consumer. A random individual off the street wouldn’t necessarily use our products. Our software is intended for other businesses who use our products to manage customer experiences and billing.
SaaS is software-as-a-service. Now, my company sells a range of technical products, but SaaS is a part of our offerings. SaaS offerings are solutions that are cloud-hosted and typically accessed through web browsers.
How does that impact instructional design? Instructional design comes in the form of education services the sales team includes in bids and proposals. We have to stay on top of versions of the products, and how the new releases are rolled out to clients.
I’ll go into more detail about this process next week, but know that technical instructional design is an exciting space to be in.
