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The Learning Lab

Thoughts on instructional design, tech enablement, and building better learning cultures.

How to Monetize Customer Education

Customer education teams can and should monetize their offerings.

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B2B, SaaS ID, Part II

Working as a technical instructional designer in customer education has some unique challenges.

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B2B SaaS ID, Part I

My work currently fits in the realm of B2B SaaS customer education. What’s that, you say?

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Where Does Customer Education Belong?

Customer Education departments can fit into many branches of a company.

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Customer Education WIIFM

As someone working in Customer Education, let me tell you, WIIFM (What’s In It For Me) is always top of mind! WIIFM emphasizes the benefits of enrolling in a customer education course.

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Training as a Product

Working in Customer Education, my learning solutions generate revenue. We sell training to our clients.

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Internal vs. External Training

When I worked as an instructional designer in finance, I created training programs for an internal audience of employees…I am now a member of the Customer Education team.

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