Day Learning Design

👩‍🏫 I build & deliver technical enablement programs to software users globally
💻 Skillset: Agile project management & Instructional design
📝 ATD Author
📖 Bonafide Bookworm

Category: Customer Education

  • How to Monetize Customer Education

    Customer education teams can and should monetize their offerings.

  • B2B, SaaS ID, Part II

    Working as a technical instructional designer in customer education has some unique challenges.

  • B2B SaaS ID, Part I

    My work currently fits in the realm of B2B SaaS customer education. What’s that, you say?

  • Where Does Customer Education Belong?

    Customer Education departments can fit into many branches of a company.

  • Customer Education WIIFM

    As someone working in Customer Education, let me tell you, WIIFM (What’s In It For Me) is always top of mind! WIIFM emphasizes the benefits of enrolling in a customer…

  • Training as a Product

    Working in Customer Education, my learning solutions generate revenue. We sell training to our clients.

  • Internal vs. External Training

    When I worked as an instructional designer in finance, I created training programs for an internal audience of employees…I am now a member of the Customer Education team.

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About

McKenzie Day builds learning programs in tech by aligning project teams around a shared vision and relentlessly prioritizing value for the customer.