How to Monetize Customer Education
Customer education teams can and should monetize their offerings.
Read Article →Thoughts on instructional design, tech enablement, and building better learning cultures.

Customer education teams can and should monetize their offerings.
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Working as a technical instructional designer in customer education has some unique challenges.
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My work currently fits in the realm of B2B SaaS customer education. What’s that, you say?
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Customer Education departments can fit into many branches of a company.
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As someone working in Customer Education, let me tell you, WIIFM (What’s In It For Me) is always top of mind! WIIFM emphasizes the benefits of enrolling in a customer education course.
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Working in Customer Education, my learning solutions generate revenue. We sell training to our clients.
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When I worked as an instructional designer in finance, I created training programs for an internal audience of employees…I am now a member of the Customer Education team.
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