Market Learning Experiences
Publishing a course is NOT the last step in an instructional design project. You need to promote it and get learners excited!
How do you socialize a new learning experience your team developed? To boost enrollments from the start, here are some ideas for a communication campaign that I use with my team:
Email campaign - Draft a series of emails to a target audience that hype up the course. These can lead up to the launch date to build anticipation.
Existing newsletters - Plug a blurb into existing internal newsletters. Because it is coming from a team other than your own, the message sounds very official.
Leadership announcement - This is probably the strategy that appears the most “legitimate”. Garner a couple plugs from senior leaders to support the initiative and have them name-drop your project.
Teaser videos - Promo videos can make use of multimedia and include soundbites, screencasts, or stock video footage explaining the “What’s In It For Me.” Stick to company branding to appear more official.
Intranet articles - If your company has an internal website with announcements, publish an article there. The reach here will be a wider audience.
Champions - Early adopters or SMEs who provided initial feedback can promote the learning experience to colleagues in their circles. They might have a different idea of the value of the project. This way not all the messaging is coming from you.
Roadshow - Reach out to team leaders and ask if you can drop in for a quick demo and Q&A during their team meetings.
I don’t believe in overkill when it comes to marketing learning experiences. For a busy workforce, they may need multiple reminders.
What other strategies do you use to spread the word about your newly created or refreshed learning experiences?
