ID and Industry Content
How do you choose the industry in which you perform instructional design?
As a transitioning teacher, I found the idea of industries intimidating. Yes, we have subject area expertise in the classroom, but industries such as tech, healthcare, finance, travel, and retail are new concepts.
I am industry-agnostic. Since I am well versed in instructional design and learning theory and technologies, those skills can apply to any industry. I’ve applied to ID jobs at construction companies, fast food companies, and online retail companies. But there are so many options out there, it might help to narrow down your search.
One way to narrow it down might be your personal interests. I am really into personal finance, investing, and budgeting, so it makes sense that my first instructional design job was at a large investment firm.
Another way to focus your applications can be thinking about your values. If you are a pacifist, don’t waste time applying for defense companies. If you are a vegetarian, meat-packing companies would not be a good fit. If you care a lot about the environment, make a shortlist of eco-conscious employers, or search for environmental non-profits that are hiring.
Instructional design is going to differ slightly across industries, but the basic principles are still the same. Developing instructor-led training for call center employees will look similar to developing instructor-led training for nurses or flight attendants, with some differences in requirements and industry regulations. All of those groups needs opportunities for hands-on practice when presented with real-world scenarios. All of them need you to consider their context when designing the learning experiences.
For me, I want to work in an industry that piques my interest or makes me excited. Tech, travel, and finance would all be a good fit. I have zero background in or connections to the healthcare world so I don’t apply for those jobs.
Many instructional designers find their niche over time, but it may help to be more flexible as you are getting started in the field. In the end, the day-to-day tasks you are performing and workplace culture will likely matter more to your job satisfaction than the subject matter content.
