If you manage a digital credential program and you have a solid foundation – framework, governance, automations, visual hierarchy, etc. you should be able to smoothly offer credentials to a range of audiences.
There are three big groups who benefit from credentialing programs:
- Customers – Customers want to know that the education services they pay for are worth it. Credentials offer credibility and rigor as a guarantee that you validated the knowledge gained during training. I’ve had clients explicitly ask our customer education team for digital credentials as a takeaway for the learning experience.
- Employees – Credentials work with internal audiences because it can help you identify resources with specific skills. It’s also an incentive for employees to continue to upskill as they may be motivated to share credentials to their network on platforms like LinkedIn. It’s an investment in your people’s growth and career development and benefits the organization by creating a more flexible and agile workforce.
- Partners – Partner organizations who promote or sell your products as intermediaries to expand your market reach need cross-training on your products just as much as customers or employees. Pathways for specific roles such as Build/Sell/Deliver can enable this audience since they likely already have domain expertise.
This doesn’t happen overnight, but maturing your credentialing program you can grow to provide offerings for customers, employees, and partners.
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