Publishing a course is NOT the last step in an instructional design project. You need to promote it and get learners excited!
How do you socialize a new learning experience your team developed? To boost enrollments from the start, here are some ideas for a communication campaign that I use with my team:
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Email campaign – Draft a series of emails to a target audience that hype up the course. These can lead up to the launch date to build anticipation.
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Existing newsletters – Plug a blurb into existing internal newsletters. Because it is coming from a team other than your own, the message sounds very official.
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Leadership announcement – This is probably the strategy that appears the most “legitimate”. Garner a couple plugs from senior leaders to support the initiative and have them name-drop your project.
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Teaser videos – Promo videos can make use of multimedia and include soundbites, screencasts, or stock video footage explaining the “What’s In It For Me.” Stick to company branding to appear more official.
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Intranet articles – If your company has an internal website with announcements, publish an article there. The reach here will be a wider audience.
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Champions – Early adopters or SMEs who provided initial feedback can promote the learning experience to colleagues in their circles. They might have a different idea of the value of the project. This way not all the messaging is coming from you.
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Roadshow – Reach out to team leaders and ask if you can drop in for a quick demo and Q&A during their team meetings.
I don’t believe in overkill when it comes to marketing learning experiences. For a busy workforce, they may need multiple reminders.
What other strategies do you use to spread the word about your newly created or refreshed learning experiences?
Day Learning Design 