I build learning programs in tech by aligning project teams around a shared vision and relentlessly prioritizing value for the customer.

Day Learning Design spearheads one-of-a-kind technical product training for your customer education programs. My services empower your business to:

  • Accelerate account renewals

  • Decrease support tickets

  • Drive product adoption

  • Introduce new software to staff

  • Launch a product academy

  • Onboard new customers

I’m a PMP and senior technical instructional designer at a global software company.

I build product training and credentialing programs in SaaS and B2B tech orgs.

View work samples in my digital portfolio below.


Portfolio

MAD Credentials

Credentialing Program

Role: Credentialing Program Manager

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  • Problem

    A customer education team at a B2B SaaS tech org (called MAD) has been receiving requests from customers to “certify” their employees in MAD product skills. As the project manager for the pilot, and eventual credentialing program manager, I conducted an analysis of the demand, comparative market research, crafted a framework based on consultation with product owners, and ultimately ran a pilot in an Accredible sandbox environment.

    Solution

    The solution is a learning program called MAD Credentials consisting of a credentialing framework paired with a platform, that validates MAD product skills and visually documents them. I led the team through project planning, vendor procurement, a successful pilot, and eventual program adoption. The program I created consists of digital credentials for course completions, product skills, and roles.

    Program Management

    My responsibility was to execute the pilot and deliver my recommendations to the organization. As project manager I created all of the foundation governance documents, frameworks, and marketing communications. I coordinated across the marketing department, IT, contracts, and legal, as well as with each product team to understand how credentials could serve their audiences.

    I created a project plan, RACI, a shared Microsoft Teams space, and facilitated weekly stand-ups for my team of 4 instructional designers, a learning technology consultant, and talent development partner. We used an agile approach, breaking the work up into small sprints with story cards on a Jira KanBan board. The broad phases of the project included a pilot kickoff, framework definition, vendor selection, and pilot sandbox test.

    The biggest constraint was a limited budget, which we solved for by screening vendors based on who had free trials. A risk was conflicting requests from business partners, which informed the design of a flexible yet consistent framework offering sets of credentials that represent different achievements.

    Evaluation

    The pilot evaluation consisted of a combination of qualitative and quantitative data. I conducted interviews with 57 business partners, and also spoke to creative services, procurement, corporate IT, recruiting, talent development, and legal. Their feedback fed into the framework presented here. Accredible dashboards provided data analytics and insights into pilot usage, share rates, and usage. I administered a UX survey for pilot participants which revealed confidence moving forward with a credentialing platform as opposed to badging functionality in our current LMS.

    These credentials are a part of new product positioning and GTM strategy for indirect partner channels as we go live in 2024. During this project, I also wrote a TD at Work guide for ATD entitled “Build a High-Value Credentialing Program,” which they will sell in their association store.

Product Training Roadmap

Analytics Review and Alignment Meeting

Role: Senior Technical Instructional Designer

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  • Information incoming.

Call Center Technical Training

Blended Learning Experience

Role: Senior Technical Instructional Designer

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  • Problem

    The problem is a nationally distributed financial services firm has new in-house software and employees need to be trained on the platform. The target audience for this project includes intermediate level employees who were previously in the call center, but will now be processing written requests as well. They need to perform high-volume account maintenance while keeping errors to under 10% of cases handled.

    Solution

    The solution is a blended course with hands-on practice in a training environment. There will be some eLearning simulations, as well as practice requests that will be routed to them in the training environment by an instructor. SMEs and managers from the business have identified the most common and the most tricky requests employees receive from clients, so those are the skills that the learning solution will target.

    Design & Development

    This course already existed, but for a previous platform, so this was an opportunity for an audit and overhaul. The previous course was entirely instructor led with no video demos or asynchronous components. My analysis revealed inconsistencies between facilitators, as well as time wasted from repeating the same demonstrations or answering the same questions every session. In response to this, I designed a series of video demos and answer keys to be used throughout the course.

    The new course design was 2 hours shorter than the previous training, in part because I identified areas in the curriculum that overlapped with content in other courses, as well as a few practice requests that were no longer needed that I could eliminate. 

    The technical training was developed using a combination of Storyline/Captivate for simulations, Camtasia for video demos, and for labs I routed work to the SCORE Training Environment using Appian, modeling the way learners receive work on the floor.

    Evaluation

    Quality data was collected during the initial 30 days after the training in the reinforcement period, as well as at 60 days. Learners performing under 88% accuracy at 30 days received direct coaching from their managers. At 60 days, learners with quality scores under 90% had their data analyzed, to look for patterns and trends. The most common error in the first cohort had nothing to do with the skills taught in the technical training, but was in fact…typos! In this case, a verbal reminder from leadership about the importance of precision sufficed.

Learning Technologies Showcase

Twine Product Training Videos

Video Demos

Developed in Camtasia, Twine, and Audacity

PowerPoint Functionality

Software Simulation

Developed in Articulate Storyline and Audacity

Personal Finance for Beginners

eLearning Course

Developed in Articulate Rise and Adobe Illustrator

Know Your Rights

eLearning Course

Developed in Articulate Storyline

E-Learning Heroes Challenges

Authoring Tool Interactions

Developed in Articulate Storyline

Avoid Biased Language

Microlearning

Developed in 7Taps

Navigating Difficult Conversations

vILT (Virtual Instructor-Led Training)

Developed in Google Slides, Google Docs, Zoom