Since I began leading the credentialing program at CSG, Iโve learned there is a lot of nuance. A certification is NOT the same as a certificate.
In a nutshell, credentials are the broader category. Here are some examples to further highlight the differences between badges, certificates, and certifications:
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Credentials
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My dog Sirius has earned many credentials from the groomer, obedience school, and doggy day care for his โGood Boyโ energy.
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Badges
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Sirius always leaves the groomers with a ribbon around his neck for good behavior.
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Certificates
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Sirius received a completion certificate when he finished his group obedience classes at the pet store.
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Certifications
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Sirius could be a certified service dog if only heโd stop barking at strangers, lunging on his leash, and biting large men.
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This is especially important in product training as customers desire credentials showcasing their skills. Make sure your team is aligned with exactly what youโre offering when building a credentialing program.


